Examining the automaticity of product placement effects
- Creator: Hook, Margurite , Rosenberger III, Philip J. , Baxter, Stacey
- Resource Type: conference paper
- Date: 2014
Examining the impact of product placement, television advertising and print advertising on consumer attitudes and intentions: a comparison study
- Creator: Kozary, Ben , Baxter, Stacey
- Resource Type: conference paper
- Date: 2010
The influence of product placement prominence on consumer attitudes and intentions: a theoretical framework
- Creator: Kozary, Ben , Baxter, Stacey
- Resource Type: conference paper
- Date: 2010
Product placements in movies: an Australian consumer perspective on their ethicality and acceptability
- Creator: Brennan, Stacey , Rosenberger III, Philip J. , Hementera, Veronica
- Resource Type: journal article
- Date: 2004